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Mammal photography is one area where use of popup hides and/or good fieldcraft skills (with the obvious exception of dolphins) really comes into it's own. All have a far keener sense of smell than us, the ability to hear a squeak from 100 yards along with excellent eyesight in most cases. This makes it so important to keep yourself downwind and to keep yourself concealed either in a hide or something to break up your outline like camo scrim netting. It is crucial not to break the skyline when moving to get into a better position. Sight for most mammals is not as highly tuned as hearing and smell in my opinion, they tend to look for movement rather than being immediately alarmed at a shape so keeping as still as possible is also a must. If you make a mistake you will soon know as the animal will disappear in the blink of an eye and you may also ruin any further chances on another day but if you can apply good field craft there is nothing to beat the privilege of a fox strolling towards you, a badger foraging yards in front of you or an otter that's brought its catch ashore and eats it in full view, totally unaware of your presence.